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| Our History |
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Once upon a time there was an enchanted company...
Founded in 1984, produces make-up for all women.
Through make-up, we propose a magical, feminine, leisure, enchanting, desirable, beautiful and amazing universe. This is our universe.
started its business in the confection sector, but in 1993 started working in the cosmetic segment. In 2000, the company entered the retail segment through franchises.
The company built up its space both physical, with over 200 points of sale, and emotional in women's lives. We annually sell millions of make-up items that are part of several moments of our consumers' lives.
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Face of  |
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Our work is based in our missions and our company policy. We are guide by our principles.
Internally, we start each meeting with a prayer. We celebrate the company foundation birthday annually and promote a socializing gathering at the year's end. With our partners we organize a National Franchise Companies Convention. We celebrate each reaching of revenue goal with fire works.
The main strength of is its collaborators and partners, who are fully involved and committed with the company's goals and work with dedication, creativity and seriousness. We believe in the capacity and talent of our professionals. For this reason, we invest in the intense qualification of all of them.
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With the “boutique factory” concept, we use German, Swiss, Italian, American and English last generation machines used by large international make-up companies. The whole production line undergoes a rigorous quality control and guarantee reflecting the company's seriousness and expertise. We use sophisticated raw materials, with luxury of quality brands, in order to produce and amaze the women who are going to use them. The packing are carefully chosen, taking into consideration glamour and practicality. We are always focused onto details.
We are a feminine, inspiring and enchanting company.
Our brand is present in the most important Brazilian shopping malls. They are over 200 points all over Brazil. And more than this, our brand is present in the life of millions of women when they put on make-up for a special occasion, for a party, a dinner party, for work, or just when they wish to feel even more beautiful.
loves what it does.
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| "We are guided by our principles." |
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