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| Niches - a new concept |
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Women choose the color of their make-up in order to combine it with their dress or emphasize the color of their eyes or because it is the most adequate color for the work day.
Thinking of the female universe - full of choices, moments, situations, occasions -  proposes, after a lot of research, a totally new concept in terms of make-up presentation.
The main concept of the project was to organize, especially for each woman, groups of make-up products able to "directly" talk to her. Thus, we created a new, never-see-before way of showing the make-up, making it easier the moment of purchase.
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| Work/Day niches |
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For those women who look for make-up for work, we present the WORK/DAY niche, with suggestions of color, texture and products specific for each occasion.
The ORIENTAL, RED HEAD, BLONDE, BROWN, BRUNETTE, MULATTA or BLACK woman will find in their niches suggestions of color, texture and products matching with their characteristics.
The SUMMER and NIGHT niches are also presented in this concept.
The "niches" concept proposes the consumer a practical and exclusive make-up presentation. The niches are like perfect and wonderful worlds created for each woman.
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"
proposes a totally
new concept of make-up
presentation." |
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